Intersections 2019

Intersection 2019 charity event by Stefanie Kalfas

Role: Marketing and Creative Director

Assets Produced:

Pitch & Sponsorship Proposal - by Trivita Tiffany Winataputri
Memorandum of Understanding - by Trivita Tiffany Winataputri
Press Release - by Trivita Tiffany Winataputri
Brand Identity & Creative Strategy - by Trivita Tiffany Winataputri & Jeanne Santoso
Booklet - Designed by Jeanne Santoso
Postcard - Designed by Trivita Tiffany Winataputri
Poster - Designed by Jeanne Santoso & Trivita Tiffany Winataputri, Photography by Johannes Winata
Event Photography - by Helena Wijaya & Kennardi Sebastian
Event Videography - by Jason Heriawan, Avada Nirel & John Pallot
Social Media Digital Assets - Designed by Trivita Tiffany Winataputri
Email Invites (EDMs) - by Trivita Tiffany Winataputri
Media Wall - Designed by Trivita Tiffany Winataputri

Video Ad

Director: David Ward

Director of Photography: Shaun Herbertson

Gaffer: Joshua Zhi Lee

Camera Assistant 1: Oliver Gross

Camera Assistant 2: Jason Heriawan

Music Composer: Charlie Irvine

VFX Artist: Adam McKenzie

Talents: Cheery De Vere, Ruth J Dradi, Whynter Van Ravenstein

Hair & Make-up Artist: Nerida Beardsell

Producer: Trivita Tiffany Winataputri

Photographers: Bianca Winata, Johannes Winata, Reagan Susanto, Helena Wijaya

Studio Partner: Tamale Studios

Taken from Press Release:

Intersections is founded by doctor and designer Dr. Stefanie Kalfas who seeks to converge the world of medicine and art in exploring the possibilities of infusing health awareness into different forms of expression. Dr. Kalfas shares “there are common grounds of creativity, innovation and empathy that are required in both fields of art and medicine; and in their shared potential to shape our experience of life.”

The non-profit’s campaign is enabled by the Victorian government through Pick My Project, and is set to make its debut in an artistic production on the 22nd of November. Dr. Kalfas will present an immersive installation at the Australian Centre for Contemporary Art (ACCA) to 200 diverse representatives from the Victorian community. The installation piece represents the artistic exploration of scientific progress and humanity inherent in contributing to hope for better treatments for cancer. The production will incorporate an orchestra; light, and video art; and an original Melbourne-designed and hand-made couture collection by Dr. Kalfas and Helen Moshopoulos.

All proceeds from the community, corporations and philanthropists involved in the campaign will be donated in support of cancer research. Intersections has nominated the Snowdome Foundation as its charity partner for its first campaign. Donations raised will be directed towards cutting-edge medical research at the Christine and Bruce Wilson Centre for Lymphoma Genomics at Peter MacCallum Cancer Centre to enhance the combination of genomics and immunotherapy to ‘make hope real’ for Australians with blood cancer.